A new custom auto repair shop catering to delivery trucks and vans needed a progressive logo that would not only convey their business approach, their forward thinking and speedy service, but also would print well on paper and could easily be sown onto fabric.

Fringe Design worked directly with the client over the course of a few weeks to develop and conceptualize graphic ideas that would speak to their core audience. Over fifty sketches and designs were made over the course of the project, during which the client was able to view and make notes on each iteration; this fully collaborative approach to design ensured the final logo was absolutely everything the client wanted.