Jeremiah Lewis

AutoProz Logo

jelewis8 — Thu, 17 Mar 2011 18:17:37 +0000

A new custom auto repair shop catering to delivery trucks and vans needed a progressive logo that would not only convey their business approach, their forward thinking and speedy service, but also would print well on paper and could easily be sown onto fabric.

Fringe Design worked directly with the client over the course of a few weeks to develop and conceptualize graphic ideas that would speak to their core audience. Over fifty sketches and designs were made over the course of the project, during which the client was able to view and make notes on each iteration; this fully collaborative approach to design ensured the final logo was absolutely everything the client wanted.

One Eighteen Agency

jelewis8 — Wed, 16 Mar 2011 06:28:50 +0000

One Eighteen Ad Agency wanted to control the look, but needed to implement their completely custom, non-templated agency portfolio site within WordPress. Utilizing loads of custom code and plugins along with a vanilla installation of WordPress 3.0, Fringe Design met the needs of One Eighteen by building everything to spec and supporting their move to a new host.

My Poker Life

jelewis8 — Mon, 07 Mar 2011 19:32:01 +0000

I’ve come to understand more about myself through playing online poker. For one, my playing style represents or reflects aspects of my personality, things I’ve known of myself in an unconscious manner for years, but which poker has almost forced me to think about in a very conscious way. For instance, I find I am very suspicious of large bets. In an arena where making a large bet has very little consequence (other than losing a lot of fake money) the ease to which one can commit a lot of money with very little in their hand makes me doubly suspicious, to the point where I will immediately fold if someone makes an outrageous bid right off the bat. Two things arise from this natural suspicion: I rarely bet big. Even with an extremely good hand I’ll bet in small, “believable” increments, ones that I feel I would be suckered by, if I were playing against me. This means I don’t usually win huge, even with overwhelmingly odds in my favor. Rare is the occasion that my winnings are more than three or four times what I’ve bet.

The second thing is that I am not a mathematician. As a result, I couldn’t care less about calculating odds, or even doing any reasonable prognosis on my hand versus my opponents versus what’s on the table. I have no grasp of number theory or the intricate dance of cards; my bets are nearly always and entirely based on my “gut.” This is a lousy way to play poker, but it seems right to me. This is also why I will never play online poker for real money. Because I’m only right about 33% of the time. That leaves an awful lot of room for error, and I’m just not that brave.

Wedbush Securities

jelewis8 — Tue, 16 Nov 2010 18:21:05 +0000

Wedbush Securities needed a comprehensive CMS solution to manage and maintain their public site presence, as well as a site that could integrate with their internal account management client application ClientLink. Building the CMS in Drupal gave Wedbush the security and flexibility they needed, while providing a suitable interface for their web team to promote their newly positioned brand as a customer-friendly securities and investment agency.

In addition to a fully functional public presence, Fringe Design also designed the look of their internal management software to mimic the public site, to make the customer transition into their account management login a seamless one.

Additionally, Fringe Design helped design management documents for maintaining the site at an optimal level, and consulted on security and privacy issues during the development phase.

Vote For The Cat

jelewis8 — Thu, 13 May 2010 06:55:31 +0000

Commissioned to create the logo under extraordinarily short deadline in response to a viral campaign for a Super Bowl commercial spot sponsored by Doritos, Fringe Design designed and implemented the design in under 48 hours.

The spot went on to play during the 2009 Super Bowl

The Smoking Room

jelewis8 — Thu, 13 May 2010 06:52:23 +0000

Fringe redesigned Washington DC journalist Greg Piper’s bi-coastal political blog to match the quirky name and feel of intimacy of the original site. Utilizing a backend Movable Type blog CMS, The Smoking Room offers comments, trackbacks, and of course Greg’s snarky charm.

Resolve Entertainment

jelewis8 — Thu, 13 May 2010 06:49:54 +0000

Resolve Entertainment president Jeff Bartsch contacted Fringe Design for a ‘placeholder’ site for his newly formed company. Simple, clean, and easy were the requests. Fringe Design delivered a site within a day of the request, including an animated logo, which has become Resolve’s defacto brand representation.

Obtuse Software

jelewis8 — Thu, 13 May 2010 06:47:02 +0000

When Obtuse Software asked Fringe Design to concoct a website to present the young company to the world (along with its brand new zigGIS software release, the challenge was simple: Be professional, be fun.

To avoid the usual corporate route, Fringe Design decided to use JQuery to render round corners on the fly, as well as a bold and bright color scheme to accentuate this new face and voice in GIS software world.

Conservatory for Coffee, Tea & Cocoa

jelewis8 — Thu, 13 May 2010 06:44:08 +0000

Fringe Design was contracted by this popular family-owned coffee and tea spot in downtown Culver City to redesign their website and offer the ability to place orders online. Governed by a sense of place and time, the new design incorporates the exotic with an Americana flavour that invites and welcomes visitors—much like the cozy shop itself.

Thomas Jewett

jelewis8 — Thu, 13 May 2010 06:38:26 +0000

Thomas Jewett needed a site to display his Director of Photography reel as well as his numerous documentary and high definition shorts. He also wanted to be able to display his photography. Fringe Design worked with Thomas to determine the look and feel of the site and executed it within a WordPress environment for maximum flexibility and maintenance options.